Pizza consumption is at its highest level in four years, and America’s love affair with pizza is no clearer than at dinner time. But how do you replicate that same great traffic over the lunch hour?
To start grabbing your portion of the growing and ever-more competitive pizza lunch crowd segment, you’ll have to think beyond the pie. The good news is that consumers are ready for the shift: a recent survey conducted by Technomic found that 1 in 3 consumers want pizza places to offer more non-pizza items. Some are already attuned to the demand, and as a result more and more Pizza menus include appetizers, sandwiches and fries.
By adding attractive lunch ideas that fit right in to your menu, you can satisfy the growing desire for a variety of lunchtime options. Take a look at these ideas that utilize clear-coated fries for maximum hold times and maximum crunch:
Grilled Chicken and Waffles
Enjoy layers of endless flavor with spiced grilled chicken, leafy watercress, zesty jalapeño mayo and cool avocado between two crispy waffle-cut fries.
Pepperoni Pizza Fries
Crispy thick-cut fries are topped with flash-fried pepperoni slices, marinara sauce and mozzarella. Served sprinkled with a dusting of Parmesan.
To find the right products and lunch inspiration, visit the McCain® Idea Feed™.
Content courtesy of McCain Foods
”The Evolving Pizza Occasion,” Technomic, June 30,2016.
Technomic, Inc. 2016.
NPD CREST, YE July 2016.
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