Vendor Spotlight

THE SOUL OF COOKING At Badia Spices, flavor starts with family. Founded in 1967 by José Badía in Miami’s Little Havana and still family-run from Doral, Florida, Badia has grown from a small neighborhood shop into one of the world’s leading spice companies — more than 400 products reaching kitchens in over 70 countries, built on authentic Latin and Caribbean flavor at a value working kitchens can count on. The people behind the products José’s son, Joseph “Pepe” Badía, joined the business in 1970 and led its growth from local bodegas to supermarkets and foodservice distributors across the country. The family remains at the heart of the company today — and that shows up in the product: consistent blends, honest pricing, and the flavors Caribbean and Latin kitchens actually cook with.
COMPLETE SEASONING

Badia’s signature all-in-one. Garlic, onion, herbs, and spices balanced for everyday cooking — the seasoning to hand a new line cook. Consistent on everything from soups and stews to sautéed vegetables and ground meats, shift after shift.

MOJO & MARINADES

The sour orange and garlic base of island cooking, bottled and ready. Badia Mojo Criollo does the tenderizing and the flavoring in one pour — pernil, pork chops, whole chicken, and grilled seafood all start here. No juicing, no guesswork.

ADOBO & EVERYDAY BLENDS

Adobo with Pepper for the savory base, Seasoned Salt for the fry station, and the pepper blends — Lime Pepper, Mango Pepper, Pineapple Pepper — for bright, tropical heat. Behind them, the pantry staples every island kitchen runs on: granulated garlic and onion, paprika, allspice, and cinnamon.

Ask your Merchants Market sales rep about Badia — show allowances of $0.40–$0.60 per case run through February 2027.

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