Vendor Spotlight – Vie De France
A History of Quality
The story of Vie de France began in 1971. At that time, four people, discussing the need for quality European breads in America, committed themselves to the business of making authentic French bread. Soon they discovered what countless others before them had discovered: domestic flours and conventional baking methods could not duplicate the French product.
Determined to succeed, they recruited master French bakers, laboratory analysts and technical staff. An extensive research and development process ultimately identified the proprietary Vie de France formula for flour.
Creating the perfect formula for flour was not enough. The founders of Vie de France also imported the bricks necessary to build the ovens that would recreate the heat and humidity levels essential to turning out the golden color, perfectly crisp crust and inner texture that characterized authentic French breads. Additionally, they trained their bakers in the tradition and science of French bread baking. Vie de France began producing croissants in mid-1983. Today, the croissant is perhaps our best known and loved product.
In 1978, Vie de France embarked on a project to develop a chain of retail establishments around the country. This project has resulted in many Vie de France Bakery-Café shops located primarily near our headquarters in Vienna, Virginia.
On June 27, 1991, a milestone in Vie de France history was achieved when Yamazaki Baking Company, Ltd. of Tokyo purchased the Vie de France Bakery division. Later, on May 27, 1994, Yamazaki Baking also purchased the Vie de France Restaurant division and formed what is today – Vie de France Yamazaki, Inc., the U.S. subsidiary of Yamazaki Baking Company, Ltd. of Tokyo.
Our parent company, Yamazaki Baking, is one of Japan’s largest baking companies with 22 manufacturing facilities throughout Japan. Yamazaki has been involved in the bread baking business since 1948. Today, our parent company employs nearly 20,000 people in Japan. These employees are critical to the daily production of a variety of products including croissants, French breads, white breads, pastries and snack foods.
Vie de France provides a full line of the highest quality frozen bakery goods. Our products are available in a variety of forms, including proof-and-bake, pre-proofed, parbaked and thaw-and-serve.
We are committed to forming long-lasting relationships with our foodservice, in store bakery, and retail customers by providing:
Research and development capability focused on the strategic needs of the foodservice market.
A national network of six manufacturing facilities to ensure consistent, high quality products from coast to coast.
A full line of gourmet bakery products made with the finest ingredients that are essential to the success of our European formulations.
Professional salespeople with expertise in the bakery industry trained to support your business with recommendations on products, programs and promotions.